How We Helped a Health Brand Boost Website Traffic by 72%

When a local health business came to us, they were struggling to rise above their competition. Their goal was simple but ambitious: to attract more local clients and stand out as a trusted name in wellness. Within just six months, our strategic efforts led to a 72% increase in website traffic and a significant boost in client inquiries. Here’s how we made it happen.

Why SEO in the Health Industry Is Tough

The health niche is one of the most challenging fields for SEO, and here’s why:

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Search engines apply strict standards to health-related content since it impacts people’s well-being. Building trust and authority is critical for ranking.

Intense Competition: Both small clinics and major corporations compete for the same keywords, leaving little room for newcomers.

Frequent Algorithm Updates: Google regularly adjusts its algorithms to ensure trustworthy health content ranks higher, requiring constant strategy tweaks.

Diverse User Intent: Searchers have a wide range of goals—whether learning, checking symptoms, or finding services—making targeting tricky.

Our expertise in navigating these challenges helped us craft a strategy tailored to this client’s unique needs.

Client’s Goals

The client had ambitious but clear goals:

1. Increase visibility for local keywords to attract more clients.

2. Drive qualified traffic that converts into paying customers.

Strengthen their online reputation to outshine competitors.

The Challenges

Every project has its obstacles, and this one was no different:

Fierce Competition in the Local Health Niche

Competing in a local market meant the client was up against established clinics and healthcare giants with significant online authority. These competitors had well-established SEO strategies, extensive backlinks, and high domain authority, making it harder to outrank them.

Outdated Website Content and Structure

The client’s website had minimal updates in recent years. This led to stale, low-performing content and a structure that didn’t align with current user search behavior or Google’s algorithm requirements. Pages lacked optimization for keywords, making them invisible in search rankings.

Seasonal Demand Shifts

Healthcare needs fluctuate based on seasons, with higher demand for some services during specific times (e.g., flu season). This seasonality created challenges in maintaining consistent traffic and inquiries throughout the year.

Technical Roadblocks

The site faced issues like slow load times, unoptimized images, and outdated metadata. These technical shortcomings frustrate

Our Strategy

We tackled these challenges with a customized, multi-step approach:

Keyword Research and Competitor Analysis

We conducted a deep dive into the local healthcare landscape, analyzing what competitors were ranking for and identifying keyword gaps. This research revealed untapped opportunities in service-related queries and local searches that weren’t heavily targeted by competitors.

On-Page Optimization

Every page was audited and optimized, from the homepage to individual service pages. This included rewriting meta descriptions, restructuring headers, and ensuring images were properly optimized to enhance accessibility and SEO.

Content Strategy

We developed a content calendar featuring both evergreen topics and timely topics that matched seasonal trends. The blog posts weren’t just optimized for SEO—they also addressed common patient concerns, building trust and authority.

Technical SEO Fixes

Page speed was improved by compressing images, leveraging browser caching, and minimizing server response times. Mobile-friendliness became a priority, with a responsive design overhaul ensuring seamless navigation on any device.

Local SEO Enhancements

The client’s Google Business Profile was revamped to include service categories, FAQs, and updated photos. We also implemented a review acquisition strategy to gather more 5-star reviews, boosting local credibility and rankings.

Results

Despite the challenges, the campaign exceeded expectations:

• 72% growth in website traffic within six months.

• 47% increase in new user sessions, successfully attracting fresh audiences.

• Total clicks grew by 45%, demonstrating our ability to turn impressions into actionable visits.

• Average position improved by ten spots for key search terms, helping the client achieve higher visibility on Google.

• Impressions increased by 98%, indicating that the client’s content was reaching a much larger audience.

• Improved keyword rankings, with several high-intent terms landing on the first page of Google.

• Double the client inquiries, driving significant revenue growth.

While seasonal trends caused slight fluctuations, we consistently delivered upward growth. Technical improvements also resolved bottlenecks, creating a seamless user experience.

Why This Matters

These results not only enhanced the brand’s online authority but also helped them build trust with their audience, directly contributing to an increase in new client sign-ups.

Why We Don’t Name Names

You may notice we don’t name clients. Trust and confidentiality are at the heart of everything we do, ensuring your brand’s success stays private.

Ready to Transform Your Business?

This success story highlights our expertise in tackling complex SEO challenges for health and wellness brands. From driving traffic to improving rankings and boosting inquiries, we bring dedicated strategies that deliver results.

Ready to take your business to the next level? Take a look at our services, and let’s talk. Book a free consultation with Hot Brewed SEO today!