How We Drove a 137% User Growth for a Wellness Business

When a wellness company sought to cut through the noise of their saturated market, they turned to us. Over 12 months, we delivered incredible results: a 137% increase in total users, a 91% surge in engagement, and a 377% growth in clicks. Here’s how we helped them thrive.

The Challenges of Competing in the Wellness Niche

The wellness industry is as rewarding as it is competitive, and this client faced several hurdles:

• High Market Saturation
  Wellness is a popular yet crowded field, with competitors ranging from national chains to small, specialized providers. Standing out required differentiating the client’s brand and services from countless others offering similar solutions.

• Varying User Intent
  Unlike straightforward industries, wellness involves diverse search intents, from informational queries like "benefits of yoga" to transactional ones like "massage therapists near me." Balancing these intents in the SEO strategy was crucial.

• Outdated Online Presence
  The website had poor visual appeal and low functionality, making it difficult for visitors to find relevant information or trust the business’s professionalism.

• Low Engagement Rates
  Visitors often bounced off the site after viewing one page, indicating a lack of compelling content or clear calls to action to guide user behavior.

These challenges demanded a comprehensive and creative approach to make the client’s business stand out.

Client’s Objectives

Our client had a clear vision for growth:

1. Attract Local Audiences: Increase visibility among users searching for wellness services in their area.

2. Boost Engagement: Encourage users to interact more with the website, ultimately leading to increased inquiries.

3. Establish Authority: Position the client as a trusted leader in their field through targeted content and strategic branding.

Our Strategy

To meet the client’s goals and overcome the challenges, we executed a customized, multi-phase plan:

Targeted Keyword Research and Optimization

We balanced local and informational keywords to capture a wider audience.

Website Content Overhaul

Every page was restructured to align with user intent. Service descriptions became more detailed, while blog posts combined SEO optimization with actionable insights that resonated with the target audience.

Improved User Experience (UX)

By implementing a modern design, we created a visually appealing website that reflected the calming, professional nature of the wellness industry. Streamlined navigation and fast load times encouraged users to explore multiple pages.

Technical SEO Enhancements

Metadata, alt text, and schema markup were updated to improve indexing. Broken links were removed, and 404 errors were redirected to keep users on-site.

Local SEO Boost

A revamped Google Business Profile featured customer testimonials, high-quality photos, and up-to-date information. Positive reviews highlighted client experiences, further boosting trust and rankings.

Consistent Performance Monitoring

We ran monthly audits to refine strategies, ensuring continual improvement in traffic, engagement, and conversion metrics.

Results

Our strategy delivered exceptional growth in just 12 months compared to the previous period:

• Sessions: 146,000 (+92%)

• Total Users: 87,346 (+137%)

• Page Views: 314,000 (+30%)

• Event Count: 835,000 (+91%)

• New Users: 86,864 (+135%)

• Clicks: 19,325 (+377%)

• Impressions: 185,000 (+362%)

These numbers reflect not only increased traffic but also significant boosts in user interaction, engagement, and conversions.

Why This Matters

With a more engaging online presence, the wellness business connected with their target audience on a deeper level, driving both inquiries and repeat visits.

Why We Don’t Name Names

You may notice we don’t name clients. Trust and confidentiality are at the heart of everything we do, ensuring your brand’s success stays private.

Ready to Transform Your Wellness Business?

This case study shows how Hot Brewed SEO can help wellness businesses thrive, even in a competitive market. Whether you want to grow locally or expand your digital presence, we’re here to deliver results.

Let’s talk about your goals! Schedule a free consultation with Hot Brewed SEO today.